When you ask Lara about the path that brought her to work in customer service, she had never really considered a career in professional turf services. She’s learned that the job isn’t black and white.

Beyond looking at a client’s transactions and invoices, Lara and her team perform procedures related to the client’s needs, the professional’s needs, priorities and growth opportunities for the organization overall. Her job description is about not only embracing change but also predicting it, preparing for it, and helping others do the same.

The work “takes a village,” in her words, and that village requires a variety of backgrounds and experiences, as well as close collaboration.

Born and raised in the triangle area, Lara is a true southerner who enjoys cooking, time with family, and is actively involved in her local church.  Although she has a house divided, Lara and her husband both graduated from NC State University and love to watch sports, particularly college football, basketball, and major league baseball. “My father gave me the greatest gift anyone could give another person, he believed in me” Jim Valvano.