It’s challenging to grow a landscaping business if potential customers don’t know about the lawn care services you offer. With that in mind, creating an effective lawn care marketing strategy is essential to your short and long-term business goals.
This article is for you if you’re wondering which lawn care marketing ideas can help bring in new clients and take your landscaping company to the next level. Continue reading to learn the following about lawn care advertising:
- The importance of a search-engine-optimized lawn care website
- Digital marketing tips for landscaping services
- How to manage your online presence
- The benefits of building a referral program
- Tips for distributing flyers and door hangers
- How networking can help you get new customers
By the time you’re finished reading, you’ll be confident enough to start your first landscaping marketing campaign to attract lawn care customers searching for your services. Get started now.
Tip #1: Your Landscaping Business Needs a Search Engine-Optimized Website
You have your business name, business cards, lawn care flyers, equipment, and employees, so what’s next? One of the most cost-effective advertising ideas for landscaping companies is to have a search-engine-optimized (SEO) website.
That’s because potential customers are more likely to conduct a Google search for landscaping information and services before they’ll look in the newspaper or phone book. If your business isn’t easily findable in the organic search result for potential clients, they’ll have no choice but to work with your competitors.
Search Engine Optimization (SEO) helps ensure potential customers (i.e., homeowners, businesses, apartment complexes, etc.) can find the information they need about lawn care and the services you offer on your website. Optimizing your website also ensures popular search engines like Bing and Google know what your website is about and when to show it on the search engine results page (SERP).
Here are a few tips for creating the best lawn care website include but are not limited to:
- Include relevant keywords in your content
- Use high-quality images and informational videos
- Add links to other pages on your site or pertinent external resources
- Have a mobile-first optimized website design
- Include contact information, including service area, phone number, and services offered
‘Local’ SEO is also essential for services such as landscapers who draw much of their customers locally. This includes registering with Google My Business, Yelp, and similar business listing sites.
Tip #2: Consider a Digital Advertising Campaign
SEO drives unpaid, organic traffic to your site from the search engines, but it’s not the only type of digital marketing effort you should include in your marketing plan. For example, many lawn mowing and landscaping companies use pay-per-click (PPC) campaigns (i.e., Google Ads, Bing Ads, etc.).
One of the best things about PPC campaigns is they can instantly target and acquire the lawn care leads you’re interested in. However, you should be aware that finding consistent success takes time, money, and patience.
In addition to SEO and PPC campaigns, you should also consider the following online marketing suggestions:
- Complete business profiles on popular review and lawn care sites
- Social media marketing (i.e., Facebook ads, targeted posting, etc.)
- Consistent email marketing campaigns
- Informational lawn care videos for YouTube, TikTok, Instagram, etc.
Tip #3: Manage Your Lawncare Company‘s Online Reputation
Most consumers read and consider a company’s online reputation (i.e., reviews, marketing materials, social media pages, etc.) before making a purchase. Positive reviews increase sales by 190 – 380 percent, while too many negative reviews can have the opposite effect.
With that in mind, it can be helpful to solicit positive reviews and testimonials from happy customers as much as possible. Further, if you do receive a negative review, it’s essential to handle it professionally, compassionately, and with future customers in mind.
Tip #4: Build A Customer Referral Program
A customer referral program is a marketing strategy that’s essentially an organized word-of-mouth campaign. It includes offering your current lawn maintenance and landscaping clients an incentive to tell others about your business.
The more new customers they bring in, the more prizes, discounts, etc., they get. It’s a win-win marketing tool that requires very little effort on your behalf, just a bit of follow-up and solid incentives.
Tip #5: Distribute Flyers & Door Hangers
You might think door hangers and flyers are relics of the past, but that couldn’t be further from the truth. Generally, flyers receive a 1% response rate, while door hangers can receive as much as a 5% response rate. That’s especially true for landscaping companies that have professional door hangers with a visible and compelling call to action.
Tip #6: Network & Collaborate With Local Businesses
Networking on sites like LinkedIn & Facebook is great, but it doesn’t replace in-person networking. That’s because when you attend networking events there’s a high likelihood that you’ll meet business owners, home owners, or property owners (all which will likely need landscaping or lawn care services at some point).
If they know you, and can put a face to your business name, they are more likely to try out your lawn care services and recommend your business to others.
Continue learning about lawn care business and marketing strategies in our Ultimate Guide To Running a Lawn Care Business.
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