Google Ads for Lawn Care Businesses: What You Need to Know
As a lawn care or landscaping business owner, you may be wondering if Google Ads could be a helpful tool for your sales and marketing efforts. Google Ads is a form of digital marketing that allows businesses to create ads that appear on Google’s search engine results pages (SERPs). Google Ads can be a great way to generate leads for your business. However, it’s important to understand how the system works before you get started. In this post, we’ll cover the basics of using Google Ads for your lawn care business.
What Are Google Ads?
Google Ads are a type of pay per click, or PPC, advertising in which businesses pay a fee each time one of their ads is clicked. It’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. It works by allowing businesses to bid on keywords based on SEO that are relevant to their products or services. When someone Google searches for one of those keywords, your ad for your chosen landing page may appear in the search results. The position of your ad will depend on a number of factors, including your bid amount, the query or queries you’re trying to capture, and the quality of your ad.
H3: What is Google My Business?
Google Ads can sometimes get confused with Google My Business, but they’re different. Google My Business (GMB) is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. GMB can help you build your brand, drive website traffic, generate leads and grow your business. It is different from Google Ads but can be used in tandem with Google Ads.
How to Use Google Ads for a Lawn Care or Landscaping Business: Step by Step
If you want to use Google Ads for your lawn care or landscaping business, there are a few things you need to do.
- Set Up a Google Ads Account: You can do this by going to google.com/ads.
- Create Your First Campaign: Start by choosing your campaign type, then complete the required fields.
- Set Your Budget and Bid: When you’re setting your budget, be sure to consider how much you’re willing to spend on each click. You can also set a bid, which is the amount you’re willing to pay for each click on your ad.
- Write Your Ad: Your ad should be clear and concise, and it should include a call to action that matches the keywords or query you’ve bid on.
- Create a Landing Page: Your ad needs to point to something. While you can certainly use your homepage, consider creating a landing page specific to your ad. For example, if you’re trying to capture the query, “Lawn Care Raleigh NC”, creating a landing page specific to that query will likely increase conversions. Here are some landing page examples to help guide you.
- Choose Your Keywords: Keywords are the words or phrases that people will use to search for your product or service. When choosing keywords, be sure to consider what people are searching for and how likely they are to convert. How do you choose keywords? Google Keyword Planner is a helpful and free tool that can assist you in getting started.
- Test Your Campaign: Once you’ve launched your campaign, be sure to monitor your results and make changes as needed. Are people clicking on your ad? Are they spending time on the page or bouncing right away? What’s your conversion rate?
Google Ads can be a great way to reach potential customers and grow your business. By following the steps above, you can create a successful campaign that will help you achieve your marketing goals.
Common Questions About Advertising a Lawn Care Business
What is the Best Way to Advertise a Lawn Care Business?
The best technique to advertise a lawn care business really comes down to the type of lawn care business you have or wish to have. If you work in a small town, word of mouth, yard signs, and Facebook ads may be enough to keep you moving at your preferred pace. However, if you want to expand your company, you might need to be more aggressive. The ideal strategy to advertise a lawn care service relies a lot on your goals, and it can range from hiring a marketing agency to spending more time on online marketing activities yourself (e.g., using social media, Google Ads, setting up email drip campaigns, etc.).
How Do Landscapers Advertise Landscaping Services?
There are a few different ways to advertise landscaping services. One way is through word-of-mouth. This can be done by simply telling your friends, family, and neighbors about your business. You can also hand out business cards or flyers in public places, like grocery stores or community centers.
One of the most effective ways to advertise is through an advertising agency, specifically a digital marketing agency that can help with PPC or Google Ads. They will help with the optimization of your ads as well as research Google adwords and Google Analytics to make sure you are using the most effective keywords. A marketing agency can help improve the click-through-rate of your ads, which will result in more customers. An advertising agency can range from $80 – $200 per hour depending on the needs of the client, so you’ll want to keep your marketing budget and potential ROI in mind.
How Do Landscape Companies Get Clients?
While lawn signs, word-of-mouth, flyers and other traditional advertising avenues continue to work well for landscaping companies, digital advertising is becoming increasingly popular because it offers more targeted and measurable conversion rates than traditional methods. A website that’s optimized to capture organic search queries is ideal — or at least a Facebook page. Google Ads campaigns allow businesses to reach potential customers who are actively searching for lawn care services.
What is the Target Market for Landscapers?
Landscape marketing is the process of targeting and reaching potential customers who are most likely to use your services. The target market for landscapers varies from multi-family residential communities, to hotels and resorts, to malls, restaurants, and strip centers, to commercial office buildings, churches, and more.
Multi-family housing developments are made up of townhomes, apartments, and condos. The common goal for the landscapers who market to this target is to increase property values and make the community more attractive to potential renters or buyers.
The hospitality and tourism industries are a large potential customer base for landscapers. In order to keep their grounds looking pristine, they need to hire landscapers to plant and maintain their gardens and green areas, as well as to clean up any leaves or debris.
Shopping malls, eateries, and strip malls are also common customers for landscapers. The goal for the landscaper who markets to these businesses is to make the area more inviting to increase foot traffic and customer satisfaction with their overall experience.
Buildings for commercial use are another type of customer base that landscapers often market to. The goal for the landscaper is to create an inviting and welcoming environment for employees, clients, and customers.
Understanding your target audience is important because it allows you to create marketing campaigns that are tailored to their needs and problems.
How Do You Make Your Lawn Care Business Stand Out?
There are many things you can do to make your lawn care business stand out. For the sake of brevity, we’ll highlight just three: First, focus on providing high-quality services so you can retain customers and earn work-of-mouth business. Second, create a strong online presence with a website and social media. And third, consider using Google Ads to reach your target market.
Green Group partners with lawn care companies to provide the most creative, inventive, and profitable outdoor services in North America, leveraging our portfolio of brands to differentiate our services and customer interactions. Find out more about how you can join Green Group today.