The Best CRM Systems for Lawn Care Businesses
Customers are the most important part of your business, and you are dependent on them to grow and thrive. In the highly competitive lawn care and landscaping market, you need to deliver the highest quality customer service to keep your clients and grow your business. That includes providing the right service at the right time and building strong relationships.
Successful business owners believe it all boils down to customer relationship management, or CRM. Tracking queries and customer data, like contact information and their services, is a necessary but tedious process. Ease your stress and improve your customers’ experience by implementing a customer relationship management (CRM) system.
What is a Customer Relationship Management System?
CRM software helps businesses manage and maintain customer relationships. The software helps keep business information organized and in one central repository so everyone in the company can access it, ensuring their interaction with any customer is smooth, efficient, and productive.
Aside from storing basic customer information like name, address, email address, small business CRM solutions include functionality to track interactions with customers and potential customers, customer purchase history, lead generation, and more. Your CRM tool can store almost any information you need to tailor your services and marketing efforts toward your customers.
Can Lawn Care and Landscaping Businesses Use a CRM?
Absolutely! Regardless of the size of your business or type, customers deserve the most courteous and attentive treatment you can give them. The right CRM tool can help you do just that. Here are some of the benefits of a CRM:
Create automated sales processes that operate like clockwork. Your landscaping specialists can be your best salespeople. Quickly get the names of walkups requesting a quote from them into the hands of the right coworkers. With a CRM mobile app ( iOS and Android are supported by most CRM platforms), yard laborers can enter the information into their smartphone anywhere, anytime. A workflow to automatically add leads to the sales pipeline can alert your sales reps to follow up with the potential customer.
Get organized. Give your sales team, service providers, and all employees one place to enter and find information. Transcribe notes from conversations, add a sales lead, flag a new customer, and store your company’s most valuable resource — customer data — all in one easy-to-access location.
Streamline and automate your daily processes. Automatically send notifications to team members when a record is updated. Streamline your email marketing strategy by targeting prospects and customers to specific campaigns. For example, send emails advertising your aeration and seeding services to customers who only use your mowing services. CRM automation seamlessly manages tasks, so nothing falls through the cracks.
Reporting and metrics. Your data is only good if you can analyze it and take action. CRM products come with user-friendly reporting templates and management tools to access your sales forecasts and service delivery numbers in real-time.
What CRM Software is Best for a Small Landscaping or Lawn Care Small Business or Startup?
The best CRM software for small business owners will meet current business needs, while also having the capability to scale. Prioritize the features, functions, and must-haves based on your business processes, how you want to manage your customer interactions, and how you want to grow.
Use this CRM Features spreadsheet as a guide to help you find your best CRM solution. Then, choose the CRM solution that has all the features you need. Simply click on the image to get the free download.
CRM Systems Popular For Small Businesses, Including Lawn Care and Landscaping Companies
Freshsales (formerly Freshworks CRM)
Freshsales for small business is an easy-to-use and low-cost software to manage contacts, acquire leads, and handle deals. Freshsales offers free CRM plans and is scalable for growing businesses.
Manage leads as your business grows, streamline your workflows and contact management, and nurture long-term relationships with Pipedrive’s CRM for small businesses.
Salesforce offers small business CRM solutions that include client management tools, customization, sales and marketing automation tools, and Quickbooks integration for easy invoicing.
Zoho CRM offers a free edition and low-cost plans to help small businesses organize their contacts, leads, and deals, and workflow automation.
How Much is a CRM for SMBs?
Pricing for small business CRM software runs from $0 with a free plan up to $99 /month for a paid plan. Expect to pay more for an enterprise plan or for add-ons and premium third-party integrations. No business is too small to benefit from customer relationship management software.
Owners of lawn care and landscaping businesses can count on Green Group. We partner with lawn care businesses and invest in their people and processes. We offer information about innovative lawn care techniques and business ideas in our Learning Center.